In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have.
In this webinar, we discuss the many challenges that face Big Brands when connecting with Millennials.
We discuss how brands must behave today to connect in more personal ways that get Millennials connected to brands and to something greater.
The Sawtooth Group has helped many Mass Brands forge long-lasting connections with Millennials and we share our learnings, tools and insights with you in this webinar video.
Watch and you’ll learn:
- A deep dive into Millennials, their values and what matters to them
- A real understanding of what Millennials are getting and loving from newer, smaller brands
- A discussion of what Mass Brands are going to need to do to grow
- How to connect with Millennials in a way that’s so compelling they’ll stay connected for the long haul
- Proprietary I-Factor Insights on the relationship between Mass Brands and Millennials