Healthy Food Marketing: The Irresistible Almond

Almonds. Feels like they are  everywhere and in everything. So it’s no surprise that they’re consumers’ favorite nuts to snack on, according to a survey conducted by the Almond Board of California. The almond industry has clearly tapped into some genius marketing insights. And for you, marketers, I dug into that success to uncover insights all brands could apply. You don’t have to go it alone. Blue Diamond can singlehandedly claim responsibility for the almond industry. And that’s because Blue Diamond is actually a “cooperative owned by half of the state’s almond growers who produce over 80 percent of...

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