The average consumer isn’t so average anymore. The demands and expectations of Millennials and Gen Z are making it crucial for brands to uphold honesty and transparency in today’s interconnected world where there is literally no place to hide.
Consumers demand AND have the right to know the truths behind the brands and products. And let’s face it: one way or another, the truth will be revealed.
In this webinar, we discuss the increasingly important role of trust, how that is different in today’s marketplace, and how brands can leverage their truth. We’ll explore how truth-telling is both moral and profitable and will reveal how it can strengthen the brand-consumer relationship.
Through carefully crafted communications and content, the Sawtooth Group has helped brands find their truth and authenticity. We’re excited to share our insights and tools with you in this thought-provoking webinar.
Is your brand equipped to handle the heat when the curtain gets drawn?
Watch and you’ll get:
- How the consumer’s obsession with transparency and authenticity is driving change in today’s marketplace
- Learn by example by examining brands who are ‘doing truth’ well and those who aren’t
- How truth-telling can help build brand equity and reinforce healthy relationships to protect brands from dangerous setbacks
- The increasing importance of building your narrative with consumers