Author: Sawtooth Group

How Far Does a Brand Have to go to Earn our Trust?

Today’s consumers are demanding transparency. But brands have to go further than ever before. Mobile technology and constant connectivity have created an expectation among consumers for on-demand, detailed information. 94% say it is important to them that the brands and manufacturers they buy from are transparent about what’s in their food and how it’s made and 37% say they are willing to switch brands if their current brand does not provide the product information they seek. Building a culture of transparency and trust is critical for food companies and even for brands outside of the food space. But it...

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Are You Getting Your Fair Share of Amazon’s 310 Million Customers?

That is a lot of potential money. If your brand doesn’t truly understand how to maximize sales on Amazon, what are you leaving on the table? Believe it or not, Amazon has 310 million active customer accounts world wide and 183 million monthly visitors in the US alone. Their closest competitor, Wal-Mart is a far second with almost a hundred million less visitors. Amazon has close to 178 billion U.S. dollars in 2017 net sales.  And the growth of the platform is eminent: within five years, one fifth of the US’s $3.6 trillion retail market will have shifted online...

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Healthy Food Marketing: Food on the Millennial Mind

Marketers are constantly talking about millennials; we are obsessed with what they love, consumed by what they’re eating, drinking and thinking. This summer I have some awesome interns who just happen to be Millennials, and it occurred to me that maybe some of you would like to hear directly from this coveted demographic. So this week, Health-Craze was written by my first-ever guest blogger and fabulous Millennial, Eli Rallo. Read on for HER perspective on healthy food marketing, and what it’s like to be a Millennial Consumer and Foodie. Marketing Millennial Minds It’s not difficult to crack the code...

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