Category: Convenience Foods

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Marketing and The Fresh Food Frenzy

You may have noticed something different about C-stores, gas station mini marts, and even the kiosks at airports and the train stations?   Apparently the fresh food movement has made its way into the most unlikely places.   Until recently there were two things you could count on when you arrived at a convenience store. […]

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Slow Food

Fast Food and Its Slow Effects: What Every Health Marketer Should Know

Before scientific evidence explicitly told us how bad fast food is for us, we relied on signs from our bodies (stomach aches, sluggishness, weight gain, etc.) to confirm what we already knew: this food isn’t healthy.   Italians, who have always eaten cleaner foods, already knew this and took action to keep fast food chains […]

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What US Marketers can learn from the brands Italy loves Some inherent qualities of Italian food, fresh ingredients, a commitment to quality and a dedication to their craft could help American brands grow.

What US Marketers can learn from the food brands Italy loves

In the boot-shaped country swaddled in the Mediterranean, Italy’s claim to fame- their incredible food – has always been ahead of the rest of the world when it comes to high quality ingredients (which is no surprise to healthy food marketers).   Italians spend more than double the percentage of their income on food as […]

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Artisanal Products are making their way to the masses. What does that mean for marketers?

Healthy Food Marketing: From Mass Production to Mass Artisanal

The definition of artisan reflects on a simpler time when craftsmanship mattered, and it’s starting to resonate with more and more consumers.   Can healthy food marketing keep up with the times? A “Mass Artisanal” trend appears to be upon us and it’s creating a real conundrum for brands. More and more Millennials are demanding products […]

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Making healthy food accessible to everyone. The real win here goes way beyond profits. There is a HUGE opportunity for healthy food marketing to positively influence the overall health of the US population.

Healthy Food Marketing: Making Healthy Food Accessible To Americans, Regardless Of Their Income

When it comes to healthy food, we have been conditioned to associate high quality with high prices. Although I love stores like Whole Foods and Fresh Market there are so many Americans who can’t afford the high prices and therefore are deprived of fresh and healthy food. There’s a big and important opportunity for big […]

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What health food marketers can do to attract the growing population of solo diners

Healthy Food Marketing: Why Solo Diners Are Changing The Game

Human existence hinges on companionship, which is why the latest trend in eating – dining alone – might come as a surprise.     Forty six percent of all eating occasions are now enjoyed solo. Part of the reason is that single households are on the rise and households with kids are on the decline. […]

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Healthy Food Marketing: Why Big Chains Could Benefit from Thinking Small

Healthy Food Marketing: Why Big Chains Could Benefit from Thinking Small

Farmer’s markets and local, smaller grocery stores are wildly popular with consumers, particularly the highly sought after Millennials. What can bigger stores implement in their healthy food marketing that their smaller counterparts do to attract this incredibly valuable consumer?     1) Speak their language Health-conscious consumers want to hear some very specific words- like […]

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A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

A Shift in Airport Eats: How Dining-in-Transit is Making Way for Healthy Foods

Healthy food used to be a choice at home, but not so much on the road.   But things are finally changing for travelers (and health food marketers). Snack brand options at airports, rest stops and train stations have started to shift to meet the demands of health-minded consumers to offer light meals to fill […]

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Marketing Healthy Food: How to Make A Meal Kit Stand Out

  As millennials begin to create their own families eating at home is becoming more of a necessity. That means, they need to learn to cook, pretty much right now. And we all know about their commitment to being healthy. Enter the uber-easy, super-personal meal kit brands.  Marketing healthy food just became simple. The exact […]

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