Category: Grocery and Retail

The New Normal: Little Brands are beating Mass Brands

There is something happening in CPG as mass brands realize that the success of small brands is the new normal. It has become obvious that many of these little guys who seemed like a passing fad, are here to stay. And if they’re not, there are 10 more brands waiting to take their place. In the condiments, dressings and marinades category alone there are literally thousands of unique brands all fighting for the attention of their consumers. Smaller brands are now real forces that need to be acknowledged, dealt with, and maybe even imitated. These little guys are leading...

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Healthy Food Marketing: Breakfast = An Irresistible Marketing Opportunity

I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of Americans think that breakfast is the most important meal of the day. In fact, breakfast consumption is going up each year. But only 44% actually eat it. That represents about 40 million opportunities to get your brand on the table. What do we need to know? Breakfast is on the Rise Culturally, as more families begin to see breakfast as quality time, incredible opportunities are being created for brands to make a connection early and often. That also means “involved...

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Healthy Food Marketing: Why Chobani Created a Food Startup Incubator

What are the benefits of creating an Incubator? So why would a successful yogurt brand like Chobani create an incubator for small brands instead of just acquiring? There are several reasons, but for Chobani, it seems to start with their mission. Chobani believes that “Every food maker has a responsibility to provide people with better options. And that’s just what they are attempting to do by using their power to lift up other health conscious brands. Chobani’s famous CEO, Hamdi Ulukaya, wants to pass on their incredible knowledge about effective brand building to young food companies with similar values. They...

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Healthy Food Marketing: What do the Price Cuts Mean for Whole Foods Market?

Amazon and Whole Foods Market aren’t wasting any time. It’s been awhile since the e-commerce giant purchased the grocery chain for $13.7 billion, and no time has been wasted in this merger. Let’s review all the changes that are occurring and what this price war means for competitors. Can we say goodbye to ‘whole paycheck’? We’ll see. The day the deal closed on the Amazon-Whole Foods merger, headlines reported that prices at Whole Foods were slashed by 43%. While that sounds impressive, the reduction was only on a few things like avocados, bananas and some other select products. The...

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What can Healthy Food Marketers Learn from these Millennial-loving Legacy Brands

Legacy Brands, it’s no secret you’re running to catch up with the newer, sexier brands. I’ve been discussing your hip and beautifully packaged competitors’ brands for a while. But the good news is, not all Legacy Brands are losing the battle to the new guys. There’s a lot to learn from Brands that are succeeding. As a more experienced brand, you have inherent strengths you can use to win over today’s consumers. See how these three powerful brands are beating the odds and opening themselves up to Millennials. Haagen-Dazs is Getting a Makeover Haagen-Dazs is over 50 years old....

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4 Things About Millennial Marketing Your Brand Can’t Live Without

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be. After all Millennials are spending $600 Billion dollars a year. So if you haven’t registered for our webinar next week, now’s your chance. You’ll find out what really matters to Millennials and what they need most from you. We’ll also tell you exactly how to connect with Millennials and stay connected for the long haul. Until then, here is some of my favorite, must-have Millennial info to whet your appetite. I pulled highlights of my most popular posts on marketing to Millennials into...

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Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods haters. The lovers (me), are about as devoted as consumers get. The haters, not so much. Can the Amazon acquisition narrow the divide? And does that mean opportunity for all of the brands that are sold at WF and on Amazon? And what can we as marketers learn from this incredibly polarizing brand? Whole Foods is already just plain Irresistible In our latest I-Factor™ study, benchmarking 7 leading retailers and 1400 consumers, we uncovered fascinating insights about Whole Foods.  It was no surprise that Whole Foods...

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How is the Amazon – Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This deal is affecting Amazon and Whole Foods, as well as all the grocery competitors who are already in the midst of a pricing war. The acquisition is changing the way consumers shop in store and online. Here’s a top line of how Amazon is impacting Amazon, Whole Foods, and everyone else: 1) Will AmazonFresh change for the better? Amazon has been working hard to grow its online grocery service, AmazonFresh. It’s been a slow growth as the concept of online grocery remains a “logistical puzzle.” This...

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The Amazon Acquisition will Make Room for The Democratization of Fresh and Healthy

The Democratization of Fresh The dust may never settle around Amazon’s Whole Foods Market Acquisition, but some exciting implications are starting to become clear. Until now, the way that consumers eat, and their access to quality, healthy food has largely been determined by economic status. Those with higher incomes eat higher quality, fresher food. Lower income means lower quality and more processed foods  but things have been changing, slowly but surely. One of my favorite brand founders, Annie’s Homegrown President, John Foraker, believes that this acquisition has the power to defeat food deserts, locations throughout the country where nutritious...

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Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid $13.7 billion dollars, I feel like I’ve spent that much there! But I couldn’t be happier. I feel like this is exactly the right thing for Whole Foods. And it is clearly a big deal. This acquisition has made the news every day since it was announced. Rocking both the retail and grocery world. Stocks prices at stores like Target, Walmart and Costco fell sharply, as did Kroegers. Mark Hamrick, a Senior Economic Analyst at Bankrate.com, is calling this “an earthquake rattling through the...

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