Category: Home Cooking

Marketing Healthy Food To The Male Shopper: More men are grocery shopping than ever before: so how can marketers reach these busy guys?

Marketing Healthy Food to the Male Shopper

It’s well known that healthy food marketers have traditionally targeted the female consumer. After all, throughout history, they have been the primary shopper, even for men’s items.   Now brands are bumping into an unfamiliar shopper in the aisles: men.   With single households on the rise, and the number of female spouses in the work […]

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Making healthy food accessible to everyone. The real win here goes way beyond profits. There is a HUGE opportunity for healthy food marketing to positively influence the overall health of the US population.

Healthy Food Marketing: Making Healthy Food Accessible To Americans, Regardless Of Their Income

When it comes to healthy food, we have been conditioned to associate high quality with high prices. Although I love stores like Whole Foods and Fresh Market there are so many Americans who can’t afford the high prices and therefore are deprived of fresh and healthy food. There’s a big and important opportunity for big […]

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Marketing Healthy Food: How to Make A Meal Kit Stand Out

  As millennials begin to create their own families eating at home is becoming more of a necessity. That means, they need to learn to cook, pretty much right now. And we all know about their commitment to being healthy. Enter the uber-easy, super-personal meal kit brands.  Marketing healthy food just became simple. The exact […]

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Healthy Food Marketing_ Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Healthy Food Marketing: Making Consumers See Why Seafood Is Worth The Extra Money And The Learning Curve.

Consumption of meat continues to go down. Protein based diets continue to pop up. And as health-consciousness continues to rise in the US, more people are eating at home than ever before. Sounds like the perfect time to be a seafood brand and in the healthy food marketing business. So how can they capitalize? Take […]

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Can frozen convenience foods overcome a lifetime of unhealthy perceptions and win over today’s health-conscious consumers? The race is on.

Healthy Food Marketing In The Frozen Aisle

The demand for simpler ingredients continues to gain momentum. And as more consumers search for what they perceive as fresher, more natural food, they do not often find themselves in the frozen food aisle.  A problem for some health food marketers. Partly because of its association with convenience, frozen foods do not get the health […]

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Healthy Food Marketing: Can Yesterday’s Diets Survive In Today’s World?

Healthy food marketers want to know- Is there still a place in the world for mainstream diet brands such as Jenny Craig, Nutrisystem and Weight Watchers, as consumers who used to call themselves dieters instead identify as health-conscious?   That’s a question these tried and true brands are asking. And here’s the question that I’m […]

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What’s Old Is New Again in Healthy Food Marketing.

We are used to seeing new trends drawing inspiration from decades past, especially in the fashion industry. And in spirits, recent growth has come from the good old-fashioned brown spirits (whiskey, bourbon, rum. And now healthy food preferences are shifting backwards. Not just by decades but centuries.  This is a very important clue for healthy […]

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The Migration of Nutrition Facts in Healthy Food Marketing

The Migration of Nutrition Facts in Healthy Food Marketing

With the current healthy-eating mindsets that more and more consumers have adopted the nutrition facts will become more important in marketing products. While brand loyalty, intriguing designs, and famous names may still dictate the power-players in the food industry, nutrition is becoming more prevalent in a consumers’ purchase decision. If a product doesn’t fulfill the […]

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Marketing Healthy Food To Millennial Parents

Marketing Healthy Food To Millennial Parents

Those marketing healthy food should know that not all Millennials are created equal. The upper range of Millennials (25-34) are now becoming parents. In fact, nearly 11 million Millennials have already mastered the art of changing diapers. The parents of this generation are unlike any other, and food brands must adapt to reach them. Here […]

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