Category: Insights

rose-blog

Healthy Food Marketing: How did Rosé go all the way?

The Skinny on Rosé Marketers, did you know that Rosé is a confirmed “Certified Food Trend” by the beloved Millennial news source, Refinery29? This isn’t just a wine, it’s full fledged phenomenon. Rosé infused cocktails, Rosé themed t-shirts and purses, and foods are flooding the hearts and minds of consumers. Rosé is made when red […]

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Healthy Food Marketing: Brands Celebrate Mom’s Imperfections to make Irresistible Connections

This years Mother’s Day campaigns and parent-focused ads in general have been taking on a refreshing tonality. There appears to be a newfound honesty in what means to be a parent, and it’s not about perfection. These somewhat risky campaigns portray the very human side of parenthood and embrace all the imperfections. I say risky […]

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Why is coffee so Irresistible? What Healthy Food Marketers need to know.

Most people who know me know I love my coffee.  I think about it the moment I wake up and soon as I put my cup in the sink, the countdown begins to my 3 o’clock cup. As more and more research pops up about its health benefits, I feel even better about my love […]

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What Made Whitewave so Irresistible to Danone?

You probably already know that Danone just acquired Whitewave, the plant-based, non-dairy enterprise. Our office was abuzz over this news, because we had just literally finished our benchmark studies of Whitewave’s Silk and So Delicious. Danone strikes consumer gold Why would a dairy giant be interested in acquiring a non-dairy giant? Because they’re in tune […]

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Healthy Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s not just SoulCycle. Innovators like Pure Barre, Orangetheory and CrossFit have added to the already Irresistible community class category. These brands turn consumers into “Groupies.” They turn marketing into full-on lifestyle inspiration. Marketers, if you want lessons that can help your brand […]

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Health Food Marketing: Tea is HOT Right Now

It’s no secret that coffee is my first love. But  right now I have a big crush on tea. And seeing the tea market explode is pretty exciting. Tea is on the rise with 15% growth in the last ten years. Marketers, here’s what you need to know about this hot, hot trend. Why is […]

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Nutella vs. Peanut Butter: Will Nutella’s lead last?

Today’s consumers are getting more and more health conscious. So it makes perfect sense that their favorite spread is… Nutella?! Yes it’s true. And peanut butter brands are waging war. Read on marketers. Because this is a juicy tale of a brand that has withstood the test of federal legal scrutiny and even a public […]

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Healthy Food Marketing: Walmart’s Quest to Stay Relevant

I like many others, am watching Walmart closely right now. It’s not surprising to see how relentless this legacy giant is about staying relevant. Until Amazon came along, Walmart seemed untouchable. So much so, that brands approached them with reverence and even fear. While there is still a lot of that, Walmart has no choice […]

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Healthy Food Marketing: Reviving Legacy Brands

In this crazy, fast-changing environment, the love consumers have for legacy brands just isn’t not enough. Because in I-Factor™ study after study, one thing keeps coming through…

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