Relevance was the Real Innovation at ExpoWest
I spent a couple of days last week in California at ExpoWest. The mecca of natural, organic, and...
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Category: Marketing + Advertising
Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
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The United States is Embarrassingly Unhealthy. Who’s to Blame?
The United States is the 35th healthiest country in the world. 35th! That means that 34 other...
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Are Plant-based Brands Perfect for Meat Eaters?
Today, only 3 percent of Americans identify as vegans, and only 5 percent identify as vegetarian....
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Is It Worth $5,000,000 To Buy A Super Bowl Ad?
$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second commercial. The...
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