Marketing + Advertising Archives

Category: Marketing + Advertising

Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid $13.7 billion dollars, I feel like I’ve spent that much there! But I couldn’t be happier. I feel like this is exactly the right thing for Whole Foods. And it is clearly a big deal. This acquisition has made the […]

Healthy Food Marketing: The Health of Indulgence

I recently went on a very long bike ride with my daughter. And that’s how I justified indulging in one of my favorite Treats, an Affogato- a super high quality gelato drenched in espresso. I convinced myself it was ok because the ingredients were so pure and I had after all, earned it. It got […]

Healthy Food Marketing: Brands Celebrate Mom’s Imperfections to make Irresistible Connections

This years Mother’s Day campaigns and parent-focused ads in general have been taking on a refreshing tonality. There appears to be a newfound honesty in what means to be a parent, and it’s not about perfection. These somewhat risky campaigns portray the very human side of parenthood and embrace all the imperfections. I say risky […]

What Made Whitewave so Irresistible to Danone?

You probably already know that Danone just acquired Whitewave, the plant-based, non-dairy enterprise. Our office was abuzz over this news, because we had just literally finished our benchmark studies of Whitewave’s Silk and So Delicious. Danone strikes consumer gold Why would a dairy giant be interested in acquiring a non-dairy giant? Because they’re in tune […]

Healthy Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s not just SoulCycle. Innovators like Pure Barre, Orangetheory and CrossFit have added to the already Irresistible community class category. These brands turn consumers into “Groupies.” They turn marketing into full-on lifestyle inspiration. Marketers, if you want lessons that can help your brand […]

Health Food Marketing: Tea is HOT Right Now

It’s no secret that coffee is my first love. But right now I have a big crush on tea. And seeing the tea market explode is pretty exciting. Tea is on the rise with 15% growth in the last ten years. Marketers, here’s what you need to know about this hot, hot trend. Why is […]

Nutella vs. Peanut Butter: Will Nutella’s lead last?

Today’s consumers are getting more and more health conscious. So it makes perfect sense that their favorite spread is… Nutella?! Yes it’s true. And peanut butter brands are waging war. Read on marketers. Because this is a juicy tale of a brand that has withstood the test of federal legal scrutiny and even a public […]

Healthy Food Marketing: Walmart’s Quest to Stay Relevant

I like many others, am watching Walmart closely right now. It’s not surprising to see how relentless this legacy giant is about staying relevant. Until Amazon came along, Walmart seemed untouchable. So much so, that brands approached them with reverence and even fear. While there is still a lot of that, Walmart has no choice […]

Healthy Food Marketing: Reviving Legacy Brands

In this crazy, fast-changing environment, the love consumers have for legacy brands just isn’t not enough. Because in I-Factor™ study after study, one thing keeps coming through…