Category: Marketing + Advertising

Breakfast-HC

Healthy Food Marketing: Breakfast = An Irresistible Marketing Opportunity

I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of Americans think that breakfast is the most important meal of the day. In fact, breakfast consumption is going up each year. But only 44% actually eat it. That represents about 40 million opportunities to get your […]

Read More
Sawtooth-Chobani-Health-Craze

Healthy Food Marketing: Why Chobani Created a Food Startup Incubator

What are the benefits of creating an Incubator? So why would a successful yogurt brand like Chobani create an incubator for small brands instead of just acquiring? There are several reasons, but for Chobani, it seems to start with their mission. Chobani believes that “Every food maker has a responsibility to provide people with better […]

Read More
RoseAllDay-HC

Influencer Marketing. What’s It Really All About?

Influencer Marketing continues to grow and become a critical part of any marketing program. Especially for brands marketing to the health conscious! So, I thought it would be interesting to share an interview my agency, Sawtooth, had with an inspiring Influencer. It may give you a peek into how Influencers get started and how they […]

Read More
Amazon-Whole-Foods-5HC

Healthy Food Marketing: What do the Price Cuts Mean for Whole Foods Market?

Amazon and Whole Foods Market aren’t wasting any time. It’s been awhile since the e-commerce giant purchased the grocery chain for $13.7 billion, and no time has been wasted in this merger. Let’s review all the changes that are occurring and what this price war means for competitors. Can we say goodbye to ‘whole paycheck’? […]

Read More
Millennial-loving-Legacy-Brands-HC

What can Healthy Food Marketers Learn from these Millennial-loving Legacy Brands

Legacy Brands, it’s no secret you’re running to catch up with the newer, sexier brands. I’ve been discussing your hip and beautifully packaged competitors’ brands for a while. But the good news is, not all Legacy Brands are losing the battle to the new guys. There’s a lot to learn from Brands that are succeeding. […]

Read More
4-Things-About-Millennial-Marketing-HC

4 Things About Millennial Marketing Your Brand Can’t Live Without

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be. After all Millennials are spending $600 Billion dollars a year. So if you haven’t registered for our webinar next week, now’s your chance. You’ll find out what really matters to Millennials and what they need most from you. We’ll […]

Read More
marketing-millennial-HC

Healthy Food Marketing: Food on the Millennial Mind

Marketers are constantly talking about millennials; we are obsessed with what they love, consumed by what they’re eating, drinking and thinking. This summer I have some awesome interns who just happen to be Millennials, and it occurred to me that maybe some of you would like to hear directly from this coveted demographic. So this […]

Read More
the-dos-and-donts-of-marketing-healthy-food-through-social-media

The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

Read More
Amazon-Whole-Foods-4-HC

Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods haters. The lovers (me), are about as devoted as consumers get. The haters, not so much. Can the Amazon acquisition narrow the divide? And does that mean opportunity for all of the brands that are sold at WF and on Amazon? And […]

Read More