There’s Marketing Data, and Then There’s I-Factor
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
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Category: Marketing + Advertising
Is There an End to Our Appetite for Convenience?
Technology makes it possible for us to watch movies, binge-watch the whole series of the TV show,...
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Will Consumers Keep Standing in Line, When They Can Be Online?
Now Black Friday exists guess where? Online.
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Are You Excluding Half of American Consumers?
Would you be surprised to know that most brands have been excluding about half of the population...
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2019 is Coming Up Fast, is Your Brand Ready?
In January, consumers are making resolutions to get healthier. And it’s more than just making a...
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Will Consumers Keep Standing in Line, When They Can Be Online?November 29, 2018