Category: Marketing + Advertising

costco

Healthy Food Marketing: An Unlikely Love Story, Millennial Parents and Club Stores

By now you know millennials are obsessed with locally sourced, hand crafted and artisanal brands. So it makes perfect sense that they love… Costco?! It’s surprising and true. Whether it’s Costco, Sam’s Club or BJ’s, the generation that’s redefining shopping and retail “are on the rise at clubs.”

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2017.2.13_Ifactor_blog

Healthy Food Marketing: What makes a brand truly irresistible?

Chop’t, Aleve, So Delicious, RiteAid, Happy Baby/Happy Tot, Larabars, Polar, Nutella, Baskin Robbins, Goldfish, Snapple. What do these brands have in common? High consumer knowledge and the highest I-Factor™ scores in their category. I love figuring out what makes a brand irresistible. It’s not just cool (which it is), it’s crucial. It’s information a brand […]

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2017.1.18_AmazonGo

Healthy Food Marketing: Is Amazon Go good for brands and shoppers?

Could Amazon Go be the next Facebook or Spotify of the grocery world? Think about the similarities. Facebook and Spotify are obviously great services for consumers but they are great for businesses because of the massive access to data they offer related to customer behavior. That’s exactly what Amazon Go could do for grocery and eventually all […]

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2017.1.18_PetFood

Healthy Food Marketing: Pet Health, Food Is Just The Beginning

I’m a foodie and my dog happens to be one too. His current favorite cheese is Parmigiano Reggiano (really). I choose his foods just like I do mine. I scrutinize labels and search the aisles looking for the very best ingredients. Every once in a while I indulge. And so does my dog. Pets have […]

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2017.1.3_Ifactor

Healthy Food Marketing: Why Irresistibility is the new Brand Love

2017 has arrived. And consumers (especially the health-conscious) are changing fast.  This year, brands will have to connect more deeply to earn loyal consumers. They’ll have to be irresistible because Love is no longer enough. We all know love is fleeting, especially with Millennials. So brands have to become irresistible.  They have to break through, […]

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2016-12-23_irresistible_santa

Healthy Food Marketing: Lessons from Earth’s Most Irresistible Marketer

Right now every consumer in America is making their holiday list and checking it twice. They know which choices are naughty or nice. And no matter which holiday you celebrate, I think we all can learn a thing or two from the best marketer on earth. Santa Claus. Who else has such global brand recognition […]

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2016-11-22_featured-marketing-thanksgiving

Healthy Food Marketing: Thanksgiving isn’t Just About the Food

A reminder for all of us marketers at the beginning of this time of gratitude.   This week I decided to look back and see if there were any blogs that I had written that spoke to this important time of year and I found that the very first one was the essence of why […]

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Healthy Food Marketing: Small Batch vs. Science Driven Food

Not all that long ago science and standardized production gave consumers reassurance that they were getting the kind of quality controls and taste that they had come to expect from their favorite foods. We didn’t want surprises. We wanted consistency.   So why are consumers being drawn so quickly away from the legacy brands they […]

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pumpkin-spice-latte

Healthy Food Marketing: The Pumpkin Spice Phenomenon

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But […]

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