Category: Trends

costco

Healthy Food Marketing: An Unlikely Love Story, Millennial Parents and Club Stores

By now you know millennials are obsessed with locally sourced, hand crafted and artisanal brands. So it makes perfect sense that they love… Costco?! It’s surprising and true. Whether it’s Costco, Sam’s Club or BJ’s, the generation that’s redefining shopping and retail “are on the rise at clubs.”

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genz

Healthy food marketers: Time to get to know Generation Z

As marketers, we all know we need to keep learning about millennials. But now is also the perfect time to start focusing on Generation Z. Especially for those of us targeting the health-conscious. Generation Z has a whole new relationship with food and cooking for them isn’t a have-to, it’s a want-to. If your brand […]

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2017.2.21_almonds

Healthy Food Marketing: The Irresistible Almond

Almonds. Feels like they are  everywhere and in everything. So it’s no surprise that they’re consumers’ favorite nuts to snack on, according to a survey conducted by the Almond Board of California. The almond industry has clearly tapped into some genius marketing insights. And for you, marketers, I dug into that success to uncover insights […]

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2017.1.30_Supplements

Health Food Marketing: The Millennial Craze for Supplements

People have always taken supplements and vitamins. And the good old multivitamin used to be enough to make people feel like they were doing something positive for their health. Now the category seems to be growing and evolving with a much younger audience. Is that because today’s consumer want to play a more active role […]

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How did juice brands go from hero to zero?

Healthy Food Marketing: How Juice went from Hero to Villain.

There was a time not too long ago when we looked to brands like Tropicana and Ocean Spray to add nutritional value to breakfast.   Fast-forward to today where these brands have become villainized due to the high concentration of sugar.   It’s interesting to see how the perception of juice has shifted from really […]

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2016-11-11_healthfoodcraze_featured

Marketing and The Fresh Food Frenzy

You may have noticed something different about C-stores, gas station mini marts, and even the kiosks at airports and the train stations?   Apparently the fresh food movement has made its way into the most unlikely places.   Until recently there were two things you could count on when you arrived at a convenience store. […]

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featured-image

Healthy Food Marketing: Small Batch vs. Science Driven Food

Not all that long ago science and standardized production gave consumers reassurance that they were getting the kind of quality controls and taste that they had come to expect from their favorite foods. We didn’t want surprises. We wanted consistency.   So why are consumers being drawn so quickly away from the legacy brands they […]

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Kombucha

Food Really Is Medicine – Marketing Healthy Food to Consumers Who Want to Get Healthier

“Let food be thy medicine and medicine be thy food” Hippocrates – 400B.C.   This man was clearly ahead of his time. Two thousand four hundred and sixteen years later, and consumers are finally catching on.   Marketers who are paying attention already know that consumers are willing to pay more for foods promoting wellness. […]

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pumpkin-spice-latte

Healthy Food Marketing: The Pumpkin Spice Phenomenon

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time offering.   Since its inception at Starbucks, 13 years ago, there have been over 200 million pumpkin spice lattes sold. I have to admit, I don’t like the flavor of pumpkin in coffee! There I said it. But […]

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