2017.1.30_Supplements

Health Food Marketing: The Millennial Craze for Supplements

People have always taken supplements and vitamins. And the good old multivitamin used to be enough to make people feel like they were doing something positive for their health. Now the category seems to be growing and evolving with a much younger audience. Is that because today’s consumer want to play a more active role […]

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2017.1.18_AmazonGo

Healthy Food Marketing: Is Amazon Go good for brands and shoppers?

Could Amazon Go be the next Facebook or Spotify of the grocery world? Think about the similarities. Facebook and Spotify are obviously great services for consumers but they are great for businesses because of the massive access to data they offer related to customer behavior. That’s exactly what Amazon Go could do for grocery and eventually all […]

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2017.1.18_PetFood

Healthy Food Marketing: Pet Health, Food Is Just The Beginning

I’m a foodie and my dog happens to be one too. His current favorite cheese is Parmigiano Reggiano (really). I choose his foods just like I do mine. I scrutinize labels and search the aisles looking for the very best ingredients. Every once in a while I indulge. And so does my dog. Pets have […]

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2017.1.3_Ifactor

Healthy Food Marketing: Why Irresistibility is the new Brand Love

2017 has arrived. And consumers (especially the health-conscious) are changing fast.  This year, brands will have to connect more deeply to earn loyal consumers. They’ll have to be irresistible because Love is no longer enough. We all know love is fleeting, especially with Millennials. So brands have to become irresistible.  They have to break through, […]

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2016-12-23_irresistible_santa

Healthy Food Marketing: Lessons from Earth’s Most Irresistible Marketer

Right now every consumer in America is making their holiday list and checking it twice. They know which choices are naughty or nice. And no matter which holiday you celebrate, I think we all can learn a thing or two from the best marketer on earth. Santa Claus. Who else has such global brand recognition […]

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2016-12-15_healthykids

Healthy kids: The future of healthy food marketing

Childhood obesity is a national epidemic. And brands are finally starting to be held accountable for their role.   From my seat, I’m singing hallelujah. When my daughter was little, I was one of the more health conscious moms. That meant giving my daughter Earth’s Best: the ONE brand of healthy baby food that was […]

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How did juice brands go from hero to zero?

Healthy Food Marketing: How Juice went from Hero to Villain.

There was a time not too long ago when we looked to brands like Tropicana and Ocean Spray to add nutritional value to breakfast.   Fast-forward to today where these brands have become villainized due to the high concentration of sugar.   It’s interesting to see how the perception of juice has shifted from really […]

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2016-11-30_petfood_featured

Pet Food Marketers: Simplify the Overwhelming Process of Choosing A Healthy Food Brand For Parents

Being conscious of what we feed our children doesn’t stop with our biological kids. Many pet parents struggle to choose the healthiest food for their new pets. Fear of choosing the wrong food is real, and unlike choosing for our kids, choosing for our pets isn’t as clear-cut. Pet parents look to recommendations from vets […]

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2016-11-22_featured-marketing-thanksgiving

Healthy Food Marketing: Thanksgiving isn’t Just About the Food

A reminder for all of us marketers at the beginning of this time of gratitude.   This week I decided to look back and see if there were any blogs that I had written that spoke to this important time of year and I found that the very first one was the essence of why […]

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