Tag: authenticity

the-dos-and-donts-of-marketing-healthy-food-through-social-media

The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

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How women’s perception of strong as the new skinny can and will affect food marketing

Re-modeling: The shift from skinny to fit and what it means for marketing healthy food

The way that consumers look at food is seeing a sweeping shift; we are now defining health based on fueling and strengthening the human body, not cheating it.   Going to the gym, eating well, and strengthening fitness has become the centerfold of today’s health campaigns. The affect it’s having on body image is not […]

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Graze_box

Healthy Food Marketing: Personalization Is Key

  What all consumers, but especially the valuable health-conscious ones want most these days is personalization. They want to feel like marketers understand them, and more importantly listen to and appreciate them. But attaining this aspect of personalization is growing more and more difficult for healthy food marketing as the health food category grows. So, […]

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Healthy Food Marketing_ Health-Concious Millenials Crave Community

Healthy Food Marketing: Health-Concious Millenials Crave Community

Everyone in healthy food marketing knows that Millennials are health-obsessed and goal-oriented, and being part of a bigger fitness community keeps them inspired and on-track.   Every day it seems that there are more and more ways to do that. The days of secret dieting and personal fitness plans are becoming a thing of the past. […]

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healthy-food-marketing-trends_-theres-a-more-exciting-way-to-find-out-whats-next

Healthy Food Marketing Trends: There’s a more exciting way to find out what’s next

Marketers can spend a fortune on research when they are trying to uncover what health minded consumers will want next, or perhaps just take a quick trip to a city that’s always a few steps ahead.   For example: Portland, Oregon. Simply taking a walk in this trend zone might make research more robust and more […]

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When it comes to marketing healthy foods, brands might want to take a look at Italy.

When it comes to marketing healthy foods, brands might want to take a look at Italy.

Our obsession with healthy, natural foods has consumers asking all the right questions. Where exactly does it come from? What exactly is in it? And for the right answers, food brands marketing healthy food need only to look to the country that’s mastered it. I just returned from a trip to Italy, three days of […]

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Marketing Healthy Food_ The fight against excess sugar

Marketing Healthy Food: The fight against excess sugar

  Marketers could learn a lot from yogurt brands like Siggi’s and Blue Hill. Not just what they are saying, but what they are doing while marketing healthy food. It’s pretty radical. These two brands are just a couple of the brands on a mission to retrain American taste buds. They are helping people to […]

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Festivals, Millennials and Healthy Food Marketing

Festivals, Millennials and Healthy Food Marketing

From Coachella to the Warped Tour, the millennial generation is crazy for festivals. In fact, a recent study by Eventbrite, a global marketplace for live experiences, found that 1 in 5 American millennials attended a music festival in the past twelve months. Thanks to strong attendance numbers and the wide range of demographics represented, brands […]

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Healthy Food Marketing Starts With Honesty

Healthy Food Marketing Starts With Honesty

The most successful health food brands today are the ones that pride themselves on having an open dialogue with the consumers that choose their products. The takeaway? If you want to market health food succsefully, you must be as transparent as possible. There is no denying the fact that consumers today, especially Millennials, demand to […]

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