Tag: communication

the-dos-and-donts-of-marketing-healthy-food-through-social-media

The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

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How women’s perception of strong as the new skinny can and will affect food marketing

Re-modeling: The shift from skinny to fit and what it means for marketing healthy food

The way that consumers look at food is seeing a sweeping shift; we are now defining health based on fueling and strengthening the human body, not cheating it.   Going to the gym, eating well, and strengthening fitness has become the centerfold of today’s health campaigns. The affect it’s having on body image is not […]

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Graze_box

Healthy Food Marketing: Personalization Is Key

  What all consumers, but especially the valuable health-conscious ones want most these days is personalization. They want to feel like marketers understand them, and more importantly listen to and appreciate them. But attaining this aspect of personalization is growing more and more difficult for healthy food marketing as the health food category grows. So, […]

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healthy-food-marketing_-can-yesterdays-diets-survive-in-todays-world_

Healthy Food Marketing: Can Yesterday’s Diets Survive In Today’s World?

Healthy food marketers want to know- Is there still a place in the world for mainstream diet brands such as Jenny Craig, Nutrisystem and Weight Watchers, as consumers who used to call themselves dieters instead identify as health-conscious?   That’s a question these tried and true brands are asking. And here’s the question that I’m […]

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Healthy Food Marketing_ Health-Concious Millenials Crave Community

Healthy Food Marketing: Health-Concious Millenials Crave Community

Everyone in healthy food marketing knows that Millennials are health-obsessed and goal-oriented, and being part of a bigger fitness community keeps them inspired and on-track.   Every day it seems that there are more and more ways to do that. The days of secret dieting and personal fitness plans are becoming a thing of the past. […]

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marketing-healthy-foods-in-todays-fragmented-world

Marketing healthy foods in today’s fragmented world

If you are a marketer, you know the days of messaging to a homogeneous target and broad/umbrella are gone. In order to break through and make a real connection today, all brands must understand this super-fragmented communication landscape. They need to leverage their available platforms to meet consumers right where they are and pinpoint the […]

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healthy-food-marketing-trends_-theres-a-more-exciting-way-to-find-out-whats-next

Healthy Food Marketing Trends: There’s a more exciting way to find out what’s next

Marketers can spend a fortune on research when they are trying to uncover what health minded consumers will want next, or perhaps just take a quick trip to a city that’s always a few steps ahead.   For example: Portland, Oregon. Simply taking a walk in this trend zone might make research more robust and more […]

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Marketing Healthy Food_ The fight against excess sugar

Marketing Healthy Food: The fight against excess sugar

  Marketers could learn a lot from yogurt brands like Siggi’s and Blue Hill. Not just what they are saying, but what they are doing while marketing healthy food. It’s pretty radical. These two brands are just a couple of the brands on a mission to retrain American taste buds. They are helping people to […]

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marketing-healthy-food-its-not-one-size-fits-all

Marketing “Healthy” Food– It’s Not One Size Fits All

You can ask 20 people on the street what “healthy” means and you are likely to get 20 different answers. Especially when it comes to food. Between fad diets, changing food pyramids and the new “conscious lifestyle”, it’s enough to make your head spin—especially marketers embarking on uncharted territory. So what’s a marketer to do […]

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