Tag: social media

the-dos-and-donts-of-marketing-healthy-food-through-social-media

The Do’s and Don’ts of Social Media

Social Media and Digital campaigns can absolutely boost sales for food brands, even ones marketing healthy food. But not in the way we are used to. Brands must use social the way it was intended to be used—to talk TO consumers until they talk about YOU. In other words, talk to consumers in a way […]

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Which healthy foods do you consider to be your Olympian fuel?

Can you believe the Olympics are here, again? With the excitement of watching the best athletes in the world compete to win in archery, gymnastics, volleyball, basketball, swimming, cycling, etc. – there’s no reason for television, digital newsfeeds or magazines to be covering anything other than the Olympic games! In the years and months leading up to […]

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What US Marketers can learn from the brands Italy loves Some inherent qualities of Italian food, fresh ingredients, a commitment to quality and a dedication to their craft could help American brands grow.

What US Marketers can learn from the food brands Italy loves

In the boot-shaped country swaddled in the Mediterranean, Italy’s claim to fame- their incredible food – has always been ahead of the rest of the world when it comes to high quality ingredients (which is no surprise to healthy food marketers).   Italians spend more than double the percentage of their income on food as […]

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Healthy Food Marketing: Personalization Is Key

  What all consumers, but especially the valuable health-conscious ones want most these days is personalization. They want to feel like marketers understand them, and more importantly listen to and appreciate them. But attaining this aspect of personalization is growing more and more difficult for healthy food marketing as the health food category grows. So, […]

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Healthy Food Marketing_ Health-Concious Millenials Crave Community

Healthy Food Marketing: Health-Concious Millenials Crave Community

Everyone in healthy food marketing knows that Millennials are health-obsessed and goal-oriented, and being part of a bigger fitness community keeps them inspired and on-track.   Every day it seems that there are more and more ways to do that. The days of secret dieting and personal fitness plans are becoming a thing of the past. […]

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Marketing healthy foods in today’s fragmented world

If you are a marketer, you know the days of messaging to a homogeneous target and broad/umbrella are gone. In order to break through and make a real connection today, all brands must understand this super-fragmented communication landscape. They need to leverage their available platforms to meet consumers right where they are and pinpoint the […]

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It’s Time for Healthy Food Marketers to Take Advantage of Pinterest

Are You In It to Pin It When It Comes to Healthy Food Marketing?

Image Source: https://startbloggingonline.com/ Healthy food brands have become a force on the pinning platform. Pinterest isn’t just a place to pin our dream wardrobes and to live out DIY fantasies. This platform is also a food and recipe haven. A pin that features Cinnamon Roll Pancakes has over 16,000 shares.  Something that healthy food marketers […]

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The Modern Foodie is Changing the Game for Marketing Healthy Food

The Modern Foodie is Changing the Game for Marketing Healthy Food

In the modern age, the landscape for the foodie has evolved. Gone are the days when the term “foodie” was delegated only to those who posted fancy photos of food at gourmet restaurants. Modern foodies are influencing conversations all over the blogosphere and online world, and they are cooking and experimenting way more than you […]

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Marketing Healthy Snack Foods

Marketing Healthy Snack Foods

According to Nielson data, “Out of the 2,000 products in the nutritional bar category, six of the top 10 fastest-selling products are KIND bars.” KIND has hit the nail on the head in marketing to Millennials, who have made snacking a part of their life. How have their health food marketers done it? Image Source: […]

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