3 RIGHT WAYS TO LAUNCH A BFY PRODUCT – FROM THE FOUNDER OF RIGHT RICE
If you’re thinking that launching a successful brand is as simple as filling a void, you’re...
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Get the inside scoop from a former Whole Foods Director!
Elly Truesdell was the Director of Global Brands and Product Innovations at Whole Foods Market for...
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CAULIPOWER – HOW TAKING RISKS CAN MAKE YOUR BRAND IRRESISTIBLE
On my podcast, The Irresistible Factor, I had the pleasure of interviewing Gail Becker, the ...
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VITA CUPS – HOW AN IRRESISTIBLE RELATIONSHIP LED TO BRAND SUCCESS
On my podcast, The Irresistible Factor, I recently spoke with Alison Minter, managing partner at...
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AN IRRESISTIBLE HEALTHY WINE
On my podcast, The Irresistible Factor, I recently chatted with Mark Warren, the president and...
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Why Lesser Evil is Completely Irresistible
If you know anything about organic snack foods, then you probably know Lesser Evil. And if you...
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How Consumers Really Feel About Brands During COVID-19
COVID-19 rocked consumer’s lives in ways we couldn’t have even imagined. It changed the way we...
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New Decade, Same Plant-Based Revolution
A little over one week into 2020 and it is already the year of plant-based. Last weekend,...
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Kristi Bridges
Kristi Bridges, President and Chief Creative Officer at Sawtooth Group
I am a speaker, consultant, strategist, and storyteller with a passion for food consumers (both human and pet!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.