A (Tough) Love Letter to Peloton
Peloton’s IPO opened down 7 percent and closed 11 percent below their $29 IPO price, making it the...
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Why Fitness has Everything to Do with Brands
What does being fit have to do with brands? Everything. For as long as brands have existed,...
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Are Some Plant-Based Brands Posers?
The plant-based revolution is spreading! We’ve been reading and writing a lot about plant-based...
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Do Millennials Feel “Expensive” Means “Quality”?
We all know the story – Millennials are more health-conscious than their Baby Boomer and Gen...
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Getting Plant-Based Burgers to the Masses
Plant-based food is showing up in places you’d least expect it like Burger King and White Castle....
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Brands Doing Pride Right
It’s hard to miss. June is Pride Month. Lots of brands that you know and love are doing some sort...
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Who Should Your Brand Really Be Talking To? Find Out With I-Factor
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
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How I-Factor Can Help Your Brand Bounce Back
When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a...
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Kristi Bridges
KRISTI BRIDGES, PARTNER. PRESIDENT, AND CHIEF CREATIVE OFFICER AT THE SAWTOOTH GROUP
I AM A SPEAKER, CONSULTANT, STRATEGIST, AND STORYTELLER. WITH A PASSION FOR FOOD CONSUMERS (BOTH HUMAN AND PET!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.