New Decade, Same Plant-Based Revolution
Posted by Kristi Bridges | Jan 13, 2020
The Scary, Exciting Small Brand Journey
Posted by Kristi Bridges | Dec 5, 2019
Do Legacy Brands Stand a Chance in a World Where N...
Posted by Kristi Bridges | Nov 14, 2019
Do Lame Workspaces Translate to Lame Brands?
Posted by Kristi Bridges | Oct 24, 2019
A (Tough) Love Letter to Peloton
Posted by Kristi Bridges | Oct 3, 2019
How Consumers Really Feel About Brands During COVID-19
by Sawtooth Group | Jul 6, 2020 | Insights, Marketing + Advertising, Millennials, Trends | 0
COVID-19 rocked consumer’s lives in ways we couldn’t have even imagined. It changed the way we...
Read MoreNew Decade, Same Plant-Based Revolution
by Kristi Bridges | Jan 13, 2020 | Insights, Marketing + Advertising, Millennials, Trends | 0
A little over one week into 2020 and it is already the year of plant-based. Last weekend,...
Read MoreThe Scary, Exciting Small Brand Journey
by Kristi Bridges | Dec 5, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
Why do I love the small and start-up brands? Yes, they are challenged in some ways: Smaller...
Read MoreDo Legacy Brands Stand a Chance in a World Where Natural is the Cost of Entry?
by Kristi Bridges | Nov 14, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
In a world where everything I eat and use around my house is becoming more and more natural and...
Read MoreDo Lame Workspaces Translate to Lame Brands?
by Kristi Bridges | Oct 24, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
With WeWorks recent failed almost IPO, there’s been a lot of talk about the type of office space...
Read MoreA (Tough) Love Letter to Peloton
by Kristi Bridges | Oct 3, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
Peloton’s IPO opened down 7 percent and closed 11 percent below their $29 IPO price, making it the...
Read MoreWhy Fitness has Everything to Do with Brands
by Kristi Bridges | Sep 12, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
What does being fit have to do with brands? Everything. For as long as brands have existed,...
Read MoreAre Some Plant-Based Brands Posers?
by Kristi Bridges | Aug 21, 2019 | Insights, Marketing + Advertising, Millennials, Trends | 0
The plant-based revolution is spreading! We’ve been reading and writing a lot about plant-based...
Read More
Kristi Bridges

KRISTI BRIDGES, PARTNER. PRESIDENT, AND CHIEF CREATIVE OFFICER AT THE SAWTOOTH GROUP
I AM A SPEAKER, CONSULTANT, STRATEGIST, AND STORYTELLER. WITH A PASSION FOR FOOD CONSUMERS (BOTH HUMAN AND PET!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.
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