The Secret Ingredient of Italy: Passion
Great storytelling is about passion. The Italians get it. They aren’t shy or timid or reserved...
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Will America ever catch up with the Slow Food Movement?
Being in Italy always makes me question the way we eat in the US. And this trip is no exception. I...
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Expo East Brands know, the way to a consumer’s heart
Last week, I went to Expo East in Baltimore to revisit some of the brands I met last March at Expo...
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Old Lonely Hearts are the new Solo Diners and they are a huge opportunity!
There was a time not too long ago when there was a segment of consumers unfortunately labeled...
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Is Amazon Still Worth Talking About?
Amazon’s sales are expected to reach an unbelievable $258.2 billion this year, that’s up 30...
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My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)
For the last few weeks (actually months, really years), I have been in the market for a new...
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What I Learned During My Weekend Takeover of Instagram
Last weekend, it was my turn to take over Sawtooth’s Instagram. I watched and paid attention when...
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Have You Got Male?
Is meat manly? Is salad feminine? Is there anything about beer that actually makes it more manly...
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Kristi Bridges
KRISTI BRIDGES, PARTNER. PRESIDENT, AND CHIEF CREATIVE OFFICER AT THE SAWTOOTH GROUP
I AM A SPEAKER, CONSULTANT, STRATEGIST, AND STORYTELLER. WITH A PASSION FOR FOOD CONSUMERS (BOTH HUMAN AND PET!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.
Recent Articles
The Secret Ingredient of Italy: PassionOctober 11, 2018
Will America ever catch up with the Slow Food Movement?September 27, 2018
Expo East Brands know, the way to a consumer’s heartSeptember 20, 2018
Old Lonely Hearts are the new Solo Diners and they are a huge opportunity!September 13, 2018
Is Amazon Still Worth Talking About?September 6, 2018