Is There an End to Our Appetite for Convenience?
Technology makes it possible for us to watch movies, binge-watch the whole series of the TV show,...
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Will Consumers Keep Standing in Line, When They Can Be Online?
Now Black Friday exists guess where? Online.
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What Role Can Brands Play in Getting Kids to Think Healthy?
When did the health-conscious Millennials and Generation Zers get healthy? When should we get kids thinking about healthy food, and how can brands help?
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Are You Excluding Half of American Consumers?
Would you be surprised to know that most brands have been excluding about half of the population...
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Plant-based is trending. What’s a brand to do?
If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...
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2019 is Coming Up Fast, is Your Brand Ready?
In January, consumers are making resolutions to get healthier. And it’s more than just making a...
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Why is there such Big Demand for Small Brands?
Did you know Annie’s, and Larabar are owned by General Mills? Or that Smart Water, Odwalla, and...
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The Secret Ingredient of Italy: Passion
Great storytelling is about passion. The Italians get it. They aren’t shy or timid or reserved...
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Kristi Bridges
KRISTI BRIDGES, PARTNER. PRESIDENT, AND CHIEF CREATIVE OFFICER AT THE SAWTOOTH GROUP
I AM A SPEAKER, CONSULTANT, STRATEGIST, AND STORYTELLER. WITH A PASSION FOR FOOD CONSUMERS (BOTH HUMAN AND PET!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.
Recent Articles
Is There an End to Our Appetite for Convenience?December 5, 2018
Will Consumers Keep Standing in Line, When They Can Be Online?November 29, 2018
What Role Can Brands Play in Getting Kids to Think Healthy?November 15, 2018
Are You Excluding Half of American Consumers?November 9, 2018
Plant-based is trending. What’s a brand to do?November 1, 2018