How Consumers Really Feel About Brands During COVID-19
COVID-19 rocked consumer’s lives in ways we couldn’t have even imagined. It changed the way we...
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New Decade, Same Plant-Based Revolution
A little over one week into 2020 and it is already the year of plant-based. Last weekend,...
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The Scary, Exciting Small Brand Journey
Why do I love the small and start-up brands? Yes, they are challenged in some ways: Smaller...
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Do Legacy Brands Stand a Chance in a World Where Natural is the Cost of Entry?
In a world where everything I eat and use around my house is becoming more and more natural and...
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Do Lame Workspaces Translate to Lame Brands?
With WeWorks recent failed almost IPO, there’s been a lot of talk about the type of office space...
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A (Tough) Love Letter to Peloton
Peloton’s IPO opened down 7 percent and closed 11 percent below their $29 IPO price, making it the...
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Why Fitness has Everything to Do with Brands
What does being fit have to do with brands? Everything. For as long as brands have existed,...
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Are Some Plant-Based Brands Posers?
The plant-based revolution is spreading! We’ve been reading and writing a lot about plant-based...
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Kristi Bridges
KRISTI BRIDGES, PARTNER. PRESIDENT, AND CHIEF CREATIVE OFFICER AT THE SAWTOOTH GROUP
I AM A SPEAKER, CONSULTANT, STRATEGIST, AND STORYTELLER. WITH A PASSION FOR FOOD CONSUMERS (BOTH HUMAN AND PET!)
As Partner, President, and Chief Creative Officer at The Sawtooth Group, I have worked for over 20 years to create, innovative, relevant strategies to bring food brands and their consumers closer together. I have a deep understanding of food trends, families, and the healthy food space. My experience marketing brands like McCormick, Beechnut, Hershey, Skippy, and Blue Buffalo has given me powerful insights into the changing family dynamic and how important of a role food (and pet food, too) plays. I am also a trained results coach with a concentration on health and wellness.