What Can You Learn from the Fall of La Croix
Sparkling Water is having a moment. It is a replacement for the sugar-filled soda and the...
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Author: Kristi Bridges
Relevance was the Real Innovation at ExpoWest
I spent a couple of days last week in California at ExpoWest. The mecca of natural, organic, and...
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Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
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The United States is Embarrassingly Unhealthy. Who’s to Blame?
The United States is the 35th healthiest country in the world. 35th! That means that 34 other...
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Are Plant-based Brands Perfect for Meat Eaters?
Today, only 3 percent of Americans identify as vegans, and only 5 percent identify as vegetarian....
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Is It Worth $5,000,000 To Buy A Super Bowl Ad?
$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second commercial. The...
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Consumers Are What They Eat And So Is Their DNA
What if a brand of yogurt could help you change your genetic predisposition? How loyal would you...
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We Can All Learn Something From Gillette
Gillette is one of the largest male brands in the world, but for the last few years, Dollar Shave...
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Looking For Innovation Inspiration? Start With Plant-Based Milks
As the plant-based diet becomes more and more popular with the health-conscious consumer, there is...
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Could CBD Oil Help Brands Grow?
I literally get something about CBD in my inbox twice a day. So feels like its time for some...
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