Who Should Your Brand Really Be Talking To? Find Out With I-Factor
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
Read MorePosted by Kristi Bridges | May 28, 2019 | Insights, Marketing + Advertising, Millennials, Trends
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
Read MorePosted by Kristi Bridges | May 10, 2019 | Insights, Marketing + Advertising, Millennials, Trends
When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a...
Read MorePosted by Kristi Bridges | Apr 25, 2019 | Insights, Marketing + Advertising, Millennials, Trends
Is juice bad for kids, but now good for adults? Parents stopped giving their kids juice because of...
Read MorePosted by Kristi Bridges | Apr 10, 2019 | Insights, Marketing + Advertising, Millennials, Trends
Pretzels are the original snack food. Before snacking was a big thing, pretzels were a big thing,...
Read MorePosted by Kristi Bridges | Mar 28, 2019 | Insights, Marketing + Advertising, Trends
Sparkling Water is having a moment. It is a replacement for the sugar-filled soda and the...
Read MorePosted by Kristi Bridges | Mar 14, 2019 | Insights, Marketing + Advertising, Trends
I spent a couple of days last week in California at ExpoWest. The mecca of natural, organic, and...
Read MorePosted by Kristi Bridges | Mar 6, 2019 | Insights, Legacy Brands, Marketing + Advertising
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
Read MorePosted by Kristi Bridges | Feb 28, 2019 | Insights, Marketing + Advertising, Trends
The United States is the 35th healthiest country in the world. 35th! That means that 34 other...
Read MorePosted by Kristi Bridges | Feb 14, 2019 | Insights, Marketing + Advertising, Trends
Today, only 3 percent of Americans identify as vegans, and only 5 percent identify as vegetarian....
Read MorePosted by Kristi Bridges | Feb 6, 2019 | Insights, Marketing + Advertising, Trends
$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second commercial. The...
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