Could CBD Oil Help Brands Grow?
I literally get something about CBD in my inbox twice a day. So feels like its time for some...
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Author: Kristi Bridges
There’s Marketing Data, and Then There’s I-Factor
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
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Is There an End to Our Appetite for Convenience?
Technology makes it possible for us to watch movies, binge-watch the whole series of the TV show,...
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Will Consumers Keep Standing in Line, When They Can Be Online?
Now Black Friday exists guess where? Online.
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What Role Can Brands Play in Getting Kids to Think Healthy?
When did the health-conscious Millennials and Generation Zers get healthy? When should we get kids thinking about healthy food, and how can brands help?
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Are You Excluding Half of American Consumers?
Would you be surprised to know that most brands have been excluding about half of the population...
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Plant-based is trending. What’s a brand to do?
If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...
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2019 is Coming Up Fast, is Your Brand Ready?
In January, consumers are making resolutions to get healthier. And it’s more than just making a...
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Why is there such Big Demand for Small Brands?
Did you know Annie’s, and Larabar are owned by General Mills? Or that Smart Water, Odwalla, and...
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The Secret Ingredient of Italy: Passion
Great storytelling is about passion. The Italians get it. They aren’t shy or timid or reserved...
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