Who Should Your Brand Really Be Talking To? Find Out With I-Factor
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
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Author: Kristi Bridges
How I-Factor Can Help Your Brand Bounce Back
When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a...
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The Ever-Changing Juice Category. How is a Brand to Keep Up?
Is juice bad for kids, but now good for adults? Parents stopped giving their kids juice because of...
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It Is Possible for Little Brands to Make a Big Impact
Pretzels are the original snack food. Before snacking was a big thing, pretzels were a big thing,...
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What Can You Learn from the Fall of La Croix
Sparkling Water is having a moment. It is a replacement for the sugar-filled soda and the...
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Relevance was the Real Innovation at ExpoWest
I spent a couple of days last week in California at ExpoWest. The mecca of natural, organic, and...
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Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
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The United States is Embarrassingly Unhealthy. Who’s to Blame?
The United States is the 35th healthiest country in the world. 35th! That means that 34 other...
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Are Plant-based Brands Perfect for Meat Eaters?
Today, only 3 percent of Americans identify as vegans, and only 5 percent identify as vegetarian....
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Is It Worth $5,000,000 To Buy A Super Bowl Ad?
$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second commercial. The...
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