Are You Excluding Half of American Consumers?
Would you be surprised to know that most brands have been excluding about half of the population...
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Author: Kristi Bridges
Plant-based is trending. What’s a brand to do?
If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...
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2019 is Coming Up Fast, is Your Brand Ready?
In January, consumers are making resolutions to get healthier. And it’s more than just making a...
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Why is there such Big Demand for Small Brands?
Did you know Annie’s, and Larabar are owned by General Mills? Or that Smart Water, Odwalla, and...
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The Secret Ingredient of Italy: Passion
Great storytelling is about passion. The Italians get it. They aren’t shy or timid or reserved...
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Will America ever catch up with the Slow Food Movement?
Being in Italy always makes me question the way we eat in the US. And this trip is no exception. I...
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Expo East Brands know, the way to a consumer’s heart
Last week, I went to Expo East in Baltimore to revisit some of the brands I met last March at Expo...
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Old Lonely Hearts are the new Solo Diners and they are a huge opportunity!
There was a time not too long ago when there was a segment of consumers unfortunately labeled...
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Is Amazon Still Worth Talking About?
Amazon’s sales are expected to reach an unbelievable $258.2 billion this year, that’s up 30...
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My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)
For the last few weeks (actually months, really years), I have been in the market for a new...
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