Category: Grocery and Retail

Plant-based is trending. What’s a brand to do?

Posted by Kristi Bridges | Nov 1, 2018 | Grocery and Retail, Home Cooking, Insights, Legacy Brands, Trends

If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...

Is Amazon Still Worth Talking About?

Posted by Kristi Bridges | Sep 6, 2018 | Content Marketing, Grocery and Retail, Insights, Marketing + Advertising

Amazon’s sales are expected to reach an unbelievable $258.2 billion this year, that’s up 30...

Have You Got Male?

Posted by Kristi Bridges | Aug 9, 2018 | Grocery and Retail, Insights, Marketing + Advertising, Millennials, Trends

Is meat manly? Is salad feminine? Is there anything about beer that actually makes it more manly...

Why are Trusted Brands Still lying to Consumers?

Posted by Kristi Bridges | Jan 17, 2018 | Grocery and Retail, Insights, Marketing + Advertising, Trends

Low fat, low calorie, fat-free, fortified with Vitamin D, made with real fruit, gluten free, dairy...

The New Normal: Little Brands are beating Mass Brands

Posted by Kristi Bridges | Oct 25, 2017 | Content Marketing, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Personalization, Trends

There is something happening in CPG as mass brands realize that the success of small brands is the...

Healthy Food Marketing: Breakfast = An Irresistible Marketing Opportunity

Posted by Kristi Bridges | Oct 12, 2017 | Content Marketing, Convenience Foods, Dining Out, Families, Grocery and Retail, Home Cooking, Insights, Legacy Brands, Marketing + Advertising, Personalization, Trends

I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of...

Healthy Food Marketing: Why Chobani Created a Food Startup Incubator

Posted by Kristi Bridges | Oct 4, 2017 | Content Marketing, Grocery and Retail, Insights, Marketing + Advertising, Personalization, Trends

What are the benefits of creating an Incubator? So why would a successful yogurt brand like...

Healthy Food Marketing: What do the Price Cuts Mean for Whole Foods Market?

Posted by Kristi Bridges | Sep 8, 2017 | Grocery and Retail, Home Cooking, Insights, Legacy Brands, Marketing + Advertising, Millennials, Personalization, Trends

Amazon and Whole Foods Market aren’t wasting any time. It’s been awhile since the e-commerce giant...

What can Healthy Food Marketers Learn from these Millennial-loving Legacy Brands

Posted by Kristi Bridges | Aug 24, 2017 | Content Marketing, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Trends

Legacy Brands, it’s no secret you’re running to catch up with the newer, sexier brands. I’ve been...

4 Things About Millennial Marketing Your Brand Can’t Live Without

Posted by Kristi Bridges | Aug 17, 2017 | Content Marketing, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Personalization, Trends

Millennials. They’re on my mind, your mind, on every single marketer’s mind. And they should be....

Fill out the form below to subscribe for the Heath Craze Newsletter. We'll send our latest news, industry insights, and branding inspiration directly to your inbox.

Recent Tweets

After a hit #commericial during last year's #SuperBowl, @Pringles will be returning to our screens during the big g�twitter.com/i/web/status/1…vK
15 hours ago • Reply • Retweet • Favorite
#Millennials killing the food and drink industry? Do you agree with this list? nydailynews.com/featured/sns-a…
2 days ago • Reply • Retweet • Favorite
"PERSONALIZATION, CUSTOMIZATION AND HEALTH. THERE S NO END IN SIGHT. health-craze.com/personalizatio…"
2 days ago • Reply • Retweet • Favorite

Follow @kristibridges22