Brands Doing Pride Right
It’s hard to miss. June is Pride Month. Lots of brands that you know and love are doing some sort...
Read More
Category: Millennials
Who Should Your Brand Really Be Talking To? Find Out With I-Factor
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
Read More
How I-Factor Can Help Your Brand Bounce Back
When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a...
Read More
The Ever-Changing Juice Category. How is a Brand to Keep Up?
Is juice bad for kids, but now good for adults? Parents stopped giving their kids juice because of...
Read More
It Is Possible for Little Brands to Make a Big Impact
Pretzels are the original snack food. Before snacking was a big thing, pretzels were a big thing,...
Read More
What Role Can Brands Play in Getting Kids to Think Healthy?
When did the health-conscious Millennials and Generation Zers get healthy? When should we get kids thinking about healthy food, and how can brands help?
Read More
Have You Got Male?
Is meat manly? Is salad feminine? Is there anything about beer that actually makes it more manly...
Read More
Recapturing the Love of the Health-Conscious Millennial
If you follow QSR news, Chipotle and Subway have both seen better days. In 2014, Chipotle’s store...
Read More
In this relentless quest for Millennials and Gen Z, are you leaving $$ on table?
Munching between and often instead of mealtime continues to increase across generations in the...
Read More
Do You Know Just How Much Facebook Actually Knows About You? Millenials and Gen Z Do!
Last week, Facebook—and their ads—were in the news nonstop. In a Congressional hearing, Senator...
Read More