Why Fitness has Everything to Do with Brands
What does being fit have to do with brands? Everything. For as long as brands have existed,...
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Category: Millennials
Are Some Plant-Based Brands Posers?
The plant-based revolution is spreading! We’ve been reading and writing a lot about plant-based...
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Do Millennials Feel “Expensive” Means “Quality”?
We all know the story – Millennials are more health-conscious than their Baby Boomer and Gen...
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Getting Plant-Based Burgers to the Masses
Plant-based food is showing up in places you’d least expect it like Burger King and White Castle....
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Brands Doing Pride Right
It’s hard to miss. June is Pride Month. Lots of brands that you know and love are doing some sort...
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Who Should Your Brand Really Be Talking To? Find Out With I-Factor
With The Fancy Food Show a month away, I was thinking about which brands would be launching new...
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How I-Factor Can Help Your Brand Bounce Back
When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a...
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The Ever-Changing Juice Category. How is a Brand to Keep Up?
Is juice bad for kids, but now good for adults? Parents stopped giving their kids juice because of...
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It Is Possible for Little Brands to Make a Big Impact
Pretzels are the original snack food. Before snacking was a big thing, pretzels were a big thing,...
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What Role Can Brands Play in Getting Kids to Think Healthy?
When did the health-conscious Millennials and Generation Zers get healthy? When should we get kids thinking about healthy food, and how can brands help?
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