Category: Millennials

Healthy Food Marketing: Reviving Legacy Brands

Posted by Kristi Bridges | Mar 30, 2017 | Content Marketing, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Trends

Can you feel it? Consumers are pulling away from legacy brands. They’re following the lure of...

Healthy Food Marketing: Is The Health Food Store King Being Dethroned and can other marketers learn from it?

Posted by Kristi Bridges | Mar 22, 2017 | Grocery and Retail, Home Cooking, Insights, Marketing + Advertising, Millennials, Trends

As a Whole Foods Devotee, it pains me to write this, but it’s a good marketing lesson. So what...

Healthy Food Marketing: The Irresistible Chickpea

Posted by Kristi Bridges | Mar 15, 2017 | Convenience Foods, Grocery and Retail, Home Cooking, Insights, Millennials, Trends

When I was a kid, I thought chickpeas were “old lady food.” My grandmother always put them...

Healthy Food Marketing: An Unlikely Love Story, Millennial Parents and Club Stores

Posted by Kristi Bridges | Mar 8, 2017 | Families, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Trends

By now you know millennials are obsessed with locally sourced, hand crafted and artisanal brands....

Healthy Food Marketing: What makes a brand truly irresistible?

Posted by Kristi Bridges | Feb 14, 2017 | Content Marketing, Convenience Foods, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Trends

Chop’t, Aleve, So Delicious, RiteAid, Happy Baby/Happy Tot, Larabars, Polar, Nutella, Baskin...

Healthy Food Marketing: Legacy brands can learn from Entrepreneurs

Posted by Kristi Bridges | Feb 8, 2017 | Content Marketing, Insights, Legacy Brands, Marketing + Advertising, Millennials, Personalization, Trends

Everything about consumers and brands is changing. The way we communicate, the way we shop, the...

Health Food Marketing: The Millennial Craze for Supplements

Posted by Kristi Bridges | Jan 31, 2017 | Insights, Millennials, Personalization, Trends

People have always taken supplements and vitamins. And the good old multivitamin used to be enough...

Healthy Food Marketing: Why Irresistibility is the new Brand Love

Posted by Kristi Bridges | Jan 4, 2017 | Content Marketing, Grocery and Retail, Insights, Marketing + Advertising, Millennials, Trends

2017 has arrived. And consumers (especially the health-conscious) are changing fast. This year,...

Food Really Is Medicine – Marketing Healthy Food to Consumers Who Want to Get Healthier

Posted by Kristi Bridges | Oct 6, 2016 | Families, Grocery and Retail, Home Cooking, Insights, Marketing + Advertising, Millennials, Trends

“Let food be thy medicine and medicine be thy food” Hippocrates – 400B.C. This man...

Healthy Food Marketing: The Pumpkin Spice Phenomenon

Posted by Kristi Bridges | Sep 22, 2016 | Content Marketing, Convenience Foods, Dining Out, Insights, Marketing + Advertising, Millennials, Trends

The craze for the pumpkin spice latte (PSL) is hands down the most sought after limited time...

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