We are the creators of I-Factor™
We believe so deeply in a brand’s Irresistibility Factor, we decided to quantify it with our proprietary tool, I-Factor™
I-Factor was designed to help brands understand today’s complex consumers and today’s complex media landscape. I-Factor is a dynamic tool that lets us quantify the strength of the relationship between brands and consumers in a way that has never been done with traditional research. It marries rich emotional insight with real quantifiable data.
The result for a brand: a more engaged consumer that’s willing to spend more and share more.
Why would a brand use I-Factor™?
- To understand the category dynamics
- To introduce a new target audience
- Challenger brands
- Long-term equity tracking
- To introduce an international brand into the US marketplace
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