Health Food Marketing: The Millennial Craze for Supplements

People have always taken supplements and vitamins. And the good old multivitamin used to be enough to make people feel like they were doing something positive for their health. Now the category seems to be growing and evolving with a much younger audience. Is that because today’s consumer want to play a more active role in their health?   What counts as a supplement anyway? We all know what a vitamin is. Their name makes it pretty easy to identify them. Hello my good friend Vitamin D. But what exactly counts as a supplement? According to the FDA, a...

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