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The Rise of the Male Consumer: What Does it Mean for Your Brand?

Grocery shopping: it’s not just for women anymore. Today, more than half of all men are primarily responsible for grocery shopping, a statistic that is significantly higher than previous decades.

Gone are the days when dad leaves for the office and mom runs the errands. But even though Dad’s are doing so much of the shopping, it’s important to note that this crop of male shoppers comes with a mentality different than their female counterparts, from how frequently they shop to which brands they select from the shelf.

On September 19th, our webinar will take a close look at the increasing significance of the male grocery shopper, their unique shopping behaviors and attitudes, and how this all can ultimately affect your brand.

Through research and deep marketing expertise, the Sawtooth Group has helped brands uncover consumer perceptions to create and long-lasting relationships with their target audiences. We’re excited to share our insights and tools with you in this webinar.

Join us at 1pm EST and we’ll share:

  • The drastic change in today’s mix of grocery shoppers
  • A comprehensive look at today’s male shopper and how their habits can impact your brand
  • Insights on how to appeal to and win over today’s male shopper
  • Why marketers need to pay more attention to this growing segment of male shoppers

Previous Webinars

6/28/2018: The Moment of Truth - Building Loyalty through Truth-Telling in the Marketplace

Watch as we discuss the increasingly important role of trust, how that is different in today’s marketplace, and how brands can leverage their truth. We’ll explore how truth-telling is both moral and profitable and will reveal how it can strengthen the brand-consumer relationship.

5/16/2018: Snack on this - Gen Z’s Buying Habits are Already Changing the Food Industry!

Millennials used their influence to dethrone cereal from the breakfast table, forever changing the way we eat breakfast. How will Gen Z, all 68 million of them, influence the food market in their own way?

2/28/2018: Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world. More often than not, a compelling, authentic purpose and commitment to social responsibility is often the differentiator when it comes to choosing brands. Does your brand have a clearly defined purpose that goes beyond profit?

1/31/2018: Here’s what marketers need to know as Gen-Z Approaches Twenty

Gen Z is coming in hot. All 68 million of them. And while they share similarities with Millennials, it’s no surprise they’re a generation ready to make their own mark. Is your brand ready to greet them? Most aren’t. Marketers are just getting confident with millennials. But now’s the time to embrace Gen Z and all their emerging habits, personalities, and preferences.

11/15/2017: Make Your Mass Brand More Irresistible to Millennials

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have. In this webinar, we discuss the many challenges that face Big Brands when connecting with Millennials.

10/18/2017: Content Marketing Do This Not That

In this webinar, we will talk about how brands can strategically create content with a value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time. We’ll discuss the do’s and don’ts of creating compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

8/23/2017: When Love Isn't Enough. How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now. In this webinar, we will discuss the challenges that Legacy Brands face when connecting with Millennials.

6/14/2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope. Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials. To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

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